Tag Archives: AMA

AMA Updates Ethics Code

For the first time in more than 50 years the American Medical Association (AMA) has updated its code of ethics.

The AMA Principles are standards of coduct that define the ethical behavior of physicians in all specialties.

AMA Principles of Medical Ethics

A physician shall:

  1. Be dedicated to providing competent medical care, with compassion and respect for human dignity and rights.
  2. Uphold the standards of professionalism, be honest in all professional interactions, and strive to report physicians deficient in character or competence, or engaging in fraud or deception, to appropriate entities.
  3. Respect the law and also recognize a responsibility to seek changes in those requirements which are contrary to the best interests of the patient.
  4. Respect the rights of  patients, colleagues, and other health professionals, and  safeguard patient confidences and privacy within the constraints of the law.
  5. Ccntinue to study, apply, and advance scientific knowledge, maintain a commitment to medical education, make relevant information available to patients, colleagues, and the public, obtain consultation, and use the talents of other health professionals when indicated.
  6. In the provision of appropriate patient care, except in emergencies, be free to choose whom to serve, with whom to associate, and the environment in which to provide medical care.
  7. Recognize a responsibility to participate in activities contributing to the improvement of the community and the betterment of public health.
  8. While caring for a patient, regard responsibility to the patient as paramount.
  9. Support access to medical care for all people.

AMA Finally Does About-Face on Consumer Drug Ads

The U.S. pharmaceutical market is the world’s largest, accounting for 40% of the industry’s global revenue and about 60% of its drug patents. Pharma supports the largest lobbying force in the nation and, according to a recent article in the prestigious BMJ (British Medical Journal), spends 19 promotional dollars for each dollar spent on basic research.

Billions of dollars are spent annually on direct-to-consumer (DTC) advertising, which is a major revenue source for consumer magazines, television and a growing number of websites. In 2014, Pharma spent $4.5 billion on magazine and TV drug ads, a 21% increase over the prior year. In a recent issue of Time, 34 of the 152 pages were drug ads–that’s 22%.

The American Medical Association (AMA) has long supported Pharma’s DTC efforts, as Pharma controls the bulk of medical research funds these days and supports medical journals with heavy advertising of their products. This is in sharp contrast to earlier times when the majority of research emanated from the National Institutes of Health (NIH) , funded by the federal government–and there were no drug ads in academic, peer-reviewed journals. Continue reading AMA Finally Does About-Face on Consumer Drug Ads